🇹🇼How does Taiwan mark Shopping Festivals?

雙十一

Local date

November 11, 2026

Taiwan's Double Eleven falls on 11 November, alongside the department-store anniversary sales that stretch from September into November and an imported Black Friday. None of the three has any legal standing; two statutes carry them. The first is Article 21 of the Fair Trade Act, which forbids a business from making false or misleading representations about the price of goods and is enforced by the Fair Trade Commission — but it fixes no look-back period for a claimed original price, so whether a discount advertisement is false is decided case by case. The second is Article 19 of the Consumer Protection Act, and it is the harder of the two: a consumer in a distance transaction may rescind within seven days of receiving the goods, by returning them or by written notice, without giving any reason and without bearing any cost or consideration whatsoever. If the trader failed to supply the rescission information on delivery, the seven days run from the day after it is supplied, though the right dies four months after receipt — and any agreement contrary to the article is void. That last clause is the difference from Japan: in Taiwan a seller cannot write its own return policy over the top of those seven days.